JWM Plays a Key Role in Bringing Plus-Size to the Runway

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hayley_hasselhoff1Just as Jason Williamson Management brought International Celebrity and Plus-Size Model, Hayley Hasselhoff, to Australia, Australia’s plus size ladies will be given an unprecedented chance to indulge their love of fashion as the Curvy Couture Roadshow (CCR) hits town.

CCR, on 30th March 2014, is part of the Cultural Program for this year’s Virgin Australia Melbourne Fashion Festival (VAMFF). The event, which will be part runway show, part fashion market, is the creation of a group of dedicated plus size fashion lovers. They founded Curvy Couture Inc, a notfor-
profit organisation dedicated to raising the profile of fashion in sizes 14+ in Australia. CCR will be the first event its size held as part of the VAMFF Cultural Program.

Casey Donovan, April 2012Another Jason Williamson Management family member, Casey Donovan is the Ambassador of the Event and will also be MC. Casey Donovan said she couldn’t wait to be involved in the event and that she is looking forward to seeing the showcase of plus size fashion the organisers have assembled. “I’m excited to see all of the great designers, and beautiful ladies strut their stuff on the catwalk!”

In addition to hosting the event, Casey will also perform her inspirational anthem for plus size women everywhere, ‘Big, Beautiful Sexy’ and sign copies of her hotly anticipated memoirs, released through New Holland Publishers.

Robyn Lawley, one of Australia’s leading plus size models and whose new swimwear line will be showcased at the event, said that she hopes events like CCR will become more common in Australia’s fashion festivals.

The Curvy Couture Roadshow takes place March 30th from 12pm at the Arts House
Meat Market, North Melbourne Early bird tickets from $20+bf via Ticketek.
For more info visit http://www.curvycoutureroadshow.com

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